The SWOT analysis is key to finding out what the office is doing well, and what opportunities are available. This is the first part of the deep dive into your practice and will help set the direction for what next steps are necessary. In your current situation, there will be a lot of areas that are positive and being done very well.
The job of the SWOT analysis is to discover what those are and to help make them even better. We also want to discover and review the weaknesses, opportunities, and threats. This is where the main area of focus needs to be and it is also where a lot of the training and improvements to processes and daily routines will come.